Vision

To make snacking joyful, honest, and better-for-you - without guilt or compromise

Mission

We take real ingredients that’re better-for-you, and & make them tasty & enjoyable.

We cut the junk, gimmicks, and guilt - so snacks can just be snacks again.

We show up with transparency, cultural relevance, and confidence, building a no-judgment food culture.We show up with transparency, cultural relevance, and confidence, building a no-judgment food culture.

Our Story

It all started when our founder, Amrutha, faced a constant dilemma as a career professional and a mother. It was simply impossible to find snacking options that balance being nutritious and convenient simultaneously. Most options available were riddled with nasties like palm oil and artificial flavours. She was seeking something that she could feel great about consuming herself and feel confident feeding to her daughter. That need led to her starting Legit

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